Obi is a Delhi-based startup backed by John Sculley, committed to bringing beautiful phones at affordable costs to developing markets. The asymmetrical form creates a unique language that carries throughout other brand touch points such as UI and packaging. The form requires complex manufacturing techniques that are unique at its price point.
Through Obi’s partnership with Ammunition, I worked in close collaboration with key stakeholders from start to finish - from doing strategic research in India to designing initial phones, accessories, and developing those through production.