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Obi Worldphone

Obi Worldphone is a new smartphone company, committed to bringing beautiful design at low cost to developing markets around the world. Through Obi’s partnership with Ammunition, I worked in close collaboration with key stakeholders from start to finish - doing strategic research in India, designing initial products, and developing those through production.

The asymmetrical form creates a unique silhouette that carries throughout the UI, packaging, and other touch points. The form and part-breakup require complex manufacturing techniques that are unique at its price point.

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